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Sales Concepts, Inc. | Westlake, OH

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Sales Concepts, Inc.
has been an authorized Northeast Ohio
Sandler Training affiliate since 1987.

Sell More.

We have worked with thousands of companies and individual salespeople in over 500 industries to overcome many of the typical sales frustrations and challenges.

See what frustrations we can help you with by filling out our Continuous Sales Improvement form and emailing it to us at

Al & Keith

The History of Sales Concepts, Inc.

Sales Concepts, Inc., a Northeast Ohio Sandler Training affiliate, was founded by Al Strauss in 1987. Keith Strauss joined the firm in 1993 and together they enabled companies and individual salespeople to overcome many of the typical sales frustrations and challenges.

Al now enjoys retirement while Keith continues helping companies in today's competitive market where the necessity for sales growth and profitability are more important than ever.

Keith Strauss is the principal trainer at Sales Concepts and aligns his training calendar with four other franchise trainers from giving clients a variety of styles, experience and sales history. Combined, they bring over 50 years of Sandler Sales Training experience to the classroom.

When I think about how expensive it was to try out a theory on a live prospect—something I'd read in a book or heard at a seminar—I wonder how much revenue I've lost over the years.

Karen Sperli


Our Former Client:


“The real value they’ve given me is confidence. The ability to keep things moving, to not be stopped by any negative chatter in my head.”

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