On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Sales Concepts, Inc. | Westlake, OH

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Mike Montague interviews Brian Jackson on How to Succeed at Your 30 Second Commercial. Brian is an award-winning Sandler Trainer in San Diego, CA. 

In this episode:

  • The best attitude, behavior, and technique on how to succeed at your 30-second commercial.
  • The turtle story and your 30 second commercial
  • How much would your sales increase if you could increase your conversation starter success rate?
  • Think “you, you, you”
  • What problems are you fixing and how do they impact people?
  • Use different lures for different clients
  • Pain points vs features and benefits
  • The conversation starter is simply to get to the next step
  • Two or three more questions will help get them in the pain funnel
  • When asking for referrals, go with a leading indicator
  • Wait on the details and credibility indicators
  • People don’t argue with their own data
  • Brian’s next goal

Podcast: https://howtosucceed.libsyn.com/

iTunes: https://itunes.apple.com/us/podcast/how-to-succeed-podcast-by/id1097591566

Spotify: https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. 

Find white papers, webinars, and more in our free Sandler E-Learning Library.


Share this article: