On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Sales Concepts, Inc. | Westlake, OH

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Mike Montague Interviews Bill Cates on How to Succeed with Radical Relevance. Find Bill Cates online at https://referralcoach.com/.  In this episode:

  • Best attitude, behavior/technique to Succeed at Radical Relevance
  • Meet people in favorable circumstances
  • There are 17 principles of Radical Relevance
  • Narrow your market to reach your target audience
  • Start small and THEN go bigger
  • Lead with value by putting others first
  • Be relevant or be forgotten
  • Success is abundance with balance

Find Bill's book, Radical Relevance, on Amazon here: https://www.amazon.com/Radical-Relevance-Sharpen-Marketing-Message/dp/1888970022 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies. 

Find white papers, webinars, and more in our free Sandler E-Learning Library.

Don't forget to subscribe and leave us a 5-star review in iTunes!


Share this article: