On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Sales Concepts, Inc. | Westlake, OH

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More. Find Mark at https://markgoulston.com/ Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/ In this episode:

  • Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More
  • Listen without memory or desire
  • People want to choose to buy, not feel pushed to buy
  • The Miracle on 34th Street strategy
  • To sell more never answer a question in your first conversation
  • Notice when the prospect uses emotionally charged language and ask them to tell you more about that
  • Compelling vs Convincing
  • Mark’s definition of success

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library.




Share this article: