Skip to main content
Sales Concepts, Inc. | Westlake, OH

Meet Our Sandler Team

We strive to be the best at what we do, and help you to do the same.

Founder of Sales Concepts, Inc.

Al Strauss

Al joined the Sandler Training network in 1987. Sales Concepts, a business development firm which helps individual salespeople, sales teams and executives grow and prosper, is the third company Al has founded and run successfully.

President of Sales Concepts, Inc.

Keith Strauss

Keith Strauss has spent the majority of his career helping clients and their companies grow and constantly attempting to improve and enhance the organization and employees of Sales Concepts, Inc.

MyCrosschecks Director

Rose Vinci

Rose Vinci started working with Sales Concepts, in August of 2006. As Director of the MyCrosschecks program, Rose not only coaches clients on accountability, goal setting and personalizing the Sandler training “system”, she is also the recruiter and manager of all MyCrosschecks Accountability coaches.

MyCrosschecks Accountability Coach

Kathleen Krupar

Kathleen Krupar has been a successful entrepreneur since 1995 and joined the team at Sales Concepts as a business coach in 2011. In 2006, she hired Sales Concepts for her own personal growth as well as needing direction on how to take her owner operated business to the corporate level.

Office Manager

Jacqueline Hollan

Jacqueline came to join Sales Concepts in July 2011 with an array of executive administrative experience. As the Office Manager, she manages the company's front office presence, schedules and manages the training at our facility, supports the sales, training and coaching staff, as well as many other facets of our organization.

Business Development

Kathleen Frey (Kat)

Sandler Books

The Sandler library of books includes two Amazon and Wall Street Journal best sellers, as well as the best-selling sales classic for any sales book ever.