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Sales Concepts, Inc. | Westlake, OH

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Tony Hyland


“ Sales Concepts helped us rise up and become a success story for the second time.”

When I first approached Sales Concepts, Tap Packaging was in a real state of transformation. We’d been in business since 1906 as suppliers to the professional photography industry. For 100 years the photography business had been anti-recessionary. Whether the economy was good or bad people still got married and people still got their senior pictures taken. But around 2006, along with the recession, the advent of digital photography put the whole industry into serious decline. I had trouble convincing our employees that the technology had changed to the extent that the old business was never coming back. Moving to a focus on packaging was a difficult transition, especially since we had been so successful in our previous business. The salesforce needed to learn to work differently. We had been so well known in our niche that we didn’t have to go out and find customers, they came to us. Now I was asking our team to sell a new product in a new industry where we were totally unknown. That’s why I reached out to Sales Concepts in 2010. Even now, all these years later, the salesforce continues to take advantage of the coaching and other benefits. More recently, our VP of sales and marketing invited Sales Concepts help to manage our sales force. She encourages the team to attend weekly workshops, to take advantage of Tuesday morning meetings, and to call for coaching — and she does all these things right alongside them. I think ours is a unique story. A lot of businesses can say “We went to sales concepts and our business grew.” But we were in serious decline. Sales Concepts helped us rise up and become a success story for the second time