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Sales Concepts, Inc. | Westlake, OH
 

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John Farren

THE AMERICAN ENDOWMENT FOUNDATION

“ I don’t know what life would be like if I hadn’t met them. One thing’s for sure, I wouldn’t be as successful as I am now. That’s 100% guaranteed.”


I started training with Sales Concepts 23 years ago, back when I was in my first sales job making cold calls from a cubicle. Today I’m the director of development for a charitable organization. Through all the different roles I’ve had over the years, I’ve been able to use Sales Concepts techniques, whether it’s been in corporate sales or nonprofit outreach. It’s all selling. The techniques are the same. The questioning is the same. The bonding and rapport are the same. I’ve come to realize that no matter what my title is, no matter how many degrees I’ve earned or how many licenses I hold, in the end, to make money, I have to sell. I’ve taken their introductory class nine different times. I’ve taken every advanced class at least three or four times. I’ve saved every mailer they’ve ever sent me and every note that I’ve ever taken. The biggest successes in my career happened because my Sales Concepts training meant I knew exactly what to do and had the confidence to do it. They’ve been a mentor my entire career. I don’t know what life would be like if I hadn’t met them, but one thing’s for sure, I wouldn’t be as successful as I am now. That’s 100% guaranteed.