You never know who you're talking to. You never know who you are interacting with in various aspects of your life, socially, within associations, kid's activities or even out in public. We are not advocating walking up to a stranger and trying to close them then and there,-that is what a sales "peddler" would attempt to do. Rather, be an informed, interesting, open-minded person who engages others in real conversation. (If you just asked how to do that it may mean some assistance is needed.)
One obvious example of keeping your hook in the water would be always looking for new opportunities and prospects. Regardless of what you sell, at any given time you may be right next to a person or organization that could use your product or service.
Another example for managers and owners could be finding that next great employee in your daily interaction with others. To quote a client, "If they gave me great customer service when I was in their facility, I bet they would do the same to my customers".
Really successful individuals have realized that keeping their hook in the water and mastering the art of keeping others talking can serve them well. They have realized their next prospect, a potential hire or even an acquisition target may be in their current, immediate network.
So, there are many reasons, regardless of your role in the organization to always keep your hook in the water. If you need help determining what your hook is or how to best leverage this idea call Sales Concepts any time at, 440-575-7000 or submit a contact form.
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