On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Sales Concepts, Inc. | Westlake, OH

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In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Chris Berry

“ Before Sales Concepts, we didn’t have a formal system. We were just pursuing business like hamsters on a wheel.”

Lynne Giacobbe

“ As a not-for-profit, I really didn’t think we could afford it. But at some point I came to realize we couldn’t afford not to do it.”

Tony Hyland

“ Sales Concepts helped us rise up and become a success story for the second time.”

Dan Andrews

“ The bottom line is we’re simply making more money because of them.”

Dana Allender

“ People don’t really care about what I do. They care about whether or not I understand what it is they do and what they need.”

Ben Beckman

“The real value they’ve given me is confidence. The ability to keep things moving, to not be stopped by any negative chatter in my head.”

Paul Bishop

“It may seem like a preposterous assertion to say this, but you’d better be prepared because you are going to sell more.”

Kelly Farrell

“I did exactly what they told me to do. And it was like, Bam! Done! I sold a huge job!”

John Farren

“ I don’t know what life would be like if I hadn’t met them. One thing’s for sure, I wouldn’t be as successful as I am now. That’s 100% guaranteed.”

Jodi Lombardo

“Our closing rate had averaged about 12%. My goal was to raise it to 15%. After starting the classes, our closing rate rose to 25%.”

Nick Paez

“ It works so well that we quickly became the number one center in the country.”

Marty Strelau

“ We are architects, not sales people.”


“They asked me the same tough questions. Thanks to my session with Al, I was confident, I had all the answers, and we closed the deal.”

Jeff and Trevor Stohr

“ We’re glad we didn’t negotiate to give them a percentage of sales because they’ve helped us become so successful.”


“Sales training is a daily discipline, not a quick-hit sales seminar that’s forgotten the next day”


“Without the constant reinforcement we’d fall back into our old habits and stay there. The ongoing exposure is crucial.”


“Now we’re the ones with the ball, we’re the ones who carry it over the line, and it’s the other guys who are looking confused about why they didn’t win the game.”


“I wanted to seem more like a consultant than a sales person. Sales Concepts designed a strategy, just for me, to do that.”


“Working with Sales Concepts has really helped me own the sales process”


“I was trying to close three deals but each one had a major hurdle. I called for coaching to work out a successful strategy. That was my million-dollar day.”


“It’s great stuff.”


“They’ve helped me realize the value of the work I do.”


“When I think about how expensive it was to try out a theory on a live prospect—something I’d read in a book or heard at a seminar—I wonder how much revenue I’ve lost over the years.”


“Our competitors lead with product and price. We don’t. We listen, ask questions, uncover their pain, and address their needs. It’s so simple, yet effective.”


“Everybody here deals with customers at some level. So everybody gets training.”


“It was just one simple question. ‘Can you help me?’”

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